The Book Babes are the latest reviewers to sit up and notice that the Boing Boing crew, Mark Sarvas, Kevin Smokler and various other bloggers have considerable clout with young, educated, tech-savvy book buyers.
Consider the San Francisco–based Smokler, (www.KevinSmokler.com) who developed the Virtual Book Tour to promote individual authors on the Internet. (He has done five and claims 100,000 hits for his most successful, M.J. Rose’s Halo Effect.) He says writers like Dave Eggers are making books and reading cool among twenty– and thirtysomethings, and the Internet serves as their community.
“The format of the book review is 30 years out of date,” he says, where blogging offers the opportunity to discuss not only the book, but the context and process of its creation.
Meet the authors of the California Authors Directory. Visit the directory to discover writers like Christina Meldrum, a Bay Area attorney whose book Madapple was just released this month. “In debut novelist Christina Meldrum's mesmerizing literary mystery, 
You can shop online from your local independent booksellers. 