as our new release of the week: 78 Reasons Why Your Book May Never Be Published & 14 Reasons Why It Just Might,, by Pat Walsh (Penguin). Walsh, founding editor of the independent publisher MacAdam/Cage in San Francisco, shares his insights in this snappy, brutally honest guide. “You can never forget that it is in the publishing industry’s best interest to reject you, discourage you, and ignore you,” he offers in Reason No. 51. “We — editors and agents, big and small — have more writers than we need with more budding authors appearing every day. We form biases against submissions for the most minor offenses, including manuscripts spaced incorrectly for our sensitive eyes, bad titles, and author names too hard to pronounce out loud. (Well maybe not the last one…)” Read a Q& A with Pat Walsh here.

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