CaliforniaAuthors - News and notes from America’s largest book market
December 21, 2009

From layoff to kick-off in seven days

Southern California journalist Greg Hernandez goes from layoff to kick-off in just seven days — check out his new Greg in Hollywood website, which debuted today. “I think Oprah Winfrey would refer to this as a `wow moment,’” he writes.

How does a writer move that fast to jumpstart a new business? Well, Greg thrives on deadline — after two decades as a beat reporter, he’s a pro. Plus, he assembled an impressive launch team, including our own Kate Cohen, who created the Greg in Hollywood site with tech-savvy husband Val Cohen and search engine/web master Danny Sullivan — all former newspaper people. Read their Mission- Impossible-worthy backstory here.

Posted by Donna Wares, March 2nd, 2009 | Permalink
File under: Buzz, On the web
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