CaliforniaAuthors - News and notes from America’s largest book market
July 25, 2008

Stories in Marketing/promotion:

Book launch from hell

Author Dennis Cass captures it all in three excrutiating minutes.
[Thanks to Michelle Vranizan Rafter's Word Count blog]

Posted by Donna Wares, May 19th, 2008 | Permalink
File under: Author's life, Book biz, Bookbloggery, Marketing/promotion, Web video

On being a reclusive weirdo

“So I woke up this a.m. thinking about how unsuited most writers are to the kind of self-promotion — or any kind of promotion — that publishing a book seems to require. Me, I live in a hole. I like my hole. Me and my hole have rapport … Want to know what it’s like [...]

Posted by Donna Wares, April 3rd, 2008 | Permalink
File under: Author's life, Bookbloggery, Marketing/promotion, New Release 2008

The odds couple

Mark F. at BoingBoing advises, “Harper Collins has posted the full text of Double or Nothing: How Two Friends Risked It All to Buy One of Las Vegas’ Legendary Casinos, by Tom Breitling with Cal Fussman. It’s available until April 14th.” For free.
The writers: “Their unlikely friendship began in college over an $8 veal [...]

Posted by Donna Wares, March 20th, 2008 | Permalink
File under: Author's life, Giveaways, Marketing/promotion, New Release 2008, Nonfiction, On the web

Courting reader reviews

From today’s Publisher’s Lunch:
LibraryThing.com is working with Random House to “give out free pre-publication books in exchange for reviews” and will expand the program to other publishers in October. First titles include books from Amanda Eyre Ward, Lisa See, and Amy Bloom, and LT tells their customers, “You get free books, and share [...]

Posted by Donna Wares, June 5th, 2007 | Permalink
File under: Giveaways, Marketing/promotion, On the web, Publisher news

The give away

Four years after Down and Out in the Magic Kingdom was published by Tor Books and simultaneously released under a Creative Commons license for free download on the web(!), California author Cory Doctorow is still writing award-winning books and still making a living. His latest, Overclocked: Stories of the Future Present, is available in stores [...]

Posted by Kate Cohen, February 13th, 2007 | Permalink
File under: Marketing/promotion, Sci fi/fantasy